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Missouri citizens approved legal mobile and retail sports betting, allowing controlled books to take bets next year.
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The sports betting wagering tally measure gone by a slim bulk early Wednesday early morning after more than 2.9 million votes were counted.
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Seven of the 8 states bordering Missouri enable mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis city areas with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting wagering this year.

" Missouri has some of the very best sports betting fans in the world and they appeared big for their preferred teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a declaration. "On behalf of all 6 of Missouri's professional sports betting franchises, we want to thank the Missouri citizens who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting wagering and guarantees we no longer lose valuable tax income to our surrounding states. Most importantly, the passage of Amendment 2 implies a new, dedicated, irreversible financing stream for Missouri class."

Missouri sports betting next actions

Voter approval means approximately 14 mobile sportsbooks might start accepting bets next year. It is unlikely all 14 readily available licenses are utilized.

DraftKings and FanDuel funded nearly every dollar of the "yes" project and will undoubtedly apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying fee).

Six licenses are available to each Missouri casino operator, respectively. Caesars, despite opposing the ballot step, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely release their particular books.

The other 3 are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will release mobile sportsbooks.

The remaining six licenses are booked for each of the significant expert sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were among the most prominent advocates of the ballot measure.

Along with DraftKings, FanDuel and Caesars, Missouri gamblers need to anticipate other prominent national brand names consisting of BetMGM, bet365, BetRivers and Fanatics to seek market access.

Launch probability tiers IF Missouri voters approve sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot procedure allows every Missouri casino to open retail sportsbooks on their particular homes. Most if not all 13 casinos handled by the six gambling establishment operators are anticipated to open in-person sports betting options such as wagering kiosks and possibly dedicated, full-service sportsbooks.
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The six sports betting groups can also open in-person sportsbooks within or nearby to their respective home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that enable in-stadium retail sportsbooks.

The language around the tally step requires the first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books' most rewarding time of the sports betting calendar.

Missouri sports betting background

The effective Missouri sports betting wagering project comes despite millions in financing opposing the step from among the state's largest sports betting stakeholders.

Caesars invested millions of dollars to defeat the step. In many other states that connect online sports betting with a state's brick-and-mortar casinos, an operator is granted at least one license per managed property.
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In that circumstance in Missouri, Caesars would be paid for a minimum of 3 possible licenses, one for each casino it handles. Instead, Caesars just has one. In states with the license-per-property design, business can either open additional in-house books or, more typically, subcontract the license to a rival that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. nationwide sports betting deal with market share, might potentially have an upper hand on their rivals by earning the pair of untethered licenses. It remains to be seen which 2 books will earn these slots, however the language around the ballot step would appear to favor the 2 national market leaders.
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Polling earlier in the year revealed the "yes" vote with a small lead. Support efforts were boosted by 10s of millions invested by DraftKings and FanDuel.

A series of tv and radio advertisements concentrated on the earnings legal sportsbooks would create for Missouri public education. Opponents, funded largely by Caesars, argued the advocates' advertisements were misleading and the tens of millions of forecasted dollars raised would have a negligible impact in a state that currently spends billions on education every year.
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